Mubil Interactive Ecosystem

• MUBIL

Mission challenge.

  • Date: March 2026
  • Client: Mubil
  • Location: Ficoba, Irún

MUBIL needed to communicate a large-scale project: an ecosystem made up of infrastructure, technology partners, companies and specialized spaces dedicated to smart and sustainable mobility.

The challenge was to turn that complexity into a clear, visual and easy-to-explore presentation, capable of showing both the current dimension of the hub and its future projection.

This was not just about displaying a building or a site. It was about helping users understand how spaces, stakeholders and opportunities are connected within the MUBIL ecosystem.

Touch down.

Scott & Irwin designed an interactive 3D experience that allows users to explore the MUBIL ecosystem through different levels of navigation: aerial view, ground-level walkthrough, interactive information points and territorial mapping.

The solution combines architectural visualization, a navigable digital environment and an interactive interface to present the hub dynamically across events, institutional meetings, business presentations and individual devices.

Users can move through the space, discover key areas, activate content and understand the scale of the project in an intuitive way, whether on a large screen, laptop or tablet.

Scope of the impact.

The platform enables MUBIL to communicate its ecosystem with greater clarity, impact and flexibility than a traditional presentation.

It turns a complex project into a visual tool for explaining vision, territory, infrastructure and the connection between different agents.

Designed as a modular and multiplatform solution, it can also evolve alongside the project, incorporating new spaces, content or functionalities over time.