Mobile World Congress 2025

• e& etisalat

Mission Challenge.

  • Date: March 20254
  • Client: e& etisalat
  • Location: Barcelona, Spain

Create a new experience to the audience. Develop a really easy plug and play interactive application  that is focused on surprising users by offering an amazing visual experience.

Touch Down.

Viewing Sphere AI is a virtual environment powered by Artificial Intelligence that customize the space based on the content that the user is watching, make the viewing experience much more immersive and full of extra details connected to the content.

An immersive VR experience for the e& Stand at the Mobile World Congress 2025 using the Xeo Pod and the recently released Xeo Big VR glasses powered by AI.

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Scope of the impact.

To present e& etisalat at the forefront of the development of Artificial Intelligence technologies and make it easy for people to enjoy this unprecedented experience at MWC’25.