Irun Commerce Lab

Irun City Council

Mision challenge.

  • Date: March 2025
  • Client: Irun City Council
  • Location: Irun, Spain

Design and create the Irun Commerce Lab, a collaborative and multi-purpose space to showcase different innovative solutions for Irun’s commerce.

This pioneering place is called to be a meeting and experimentation point to promote the meeting, digitization and competitiveness of local commerce.

Touch Down.

Scott & Irwin equipped a downtown location in the city of Irun with cutting-edge technology and several interactive digital experiences:

· 2 screens of 43″ and 65″ (Entrance): digital signage as a sales and product display tool.

· HoloBox: an attractive solution to promote or highlight specific products combined with digital visuals.

· Wall (105″ screen): interactive presentation of the Irun Commerce Lab.

· Interactive table with object recognition and various digital experiences.

· Augmented Reality (AR) with tablets (POS and AR): visualization of digital products in real spaces.

· Workshop and Practical Demonstration Area: we create a space that resembles a commercial space where practical training can be done in window dressing, lighting, visual merchandising or any other specialty of the retail world.

· Professional camera, tripods, spotlights, backdrops, MacBook with editing software.

Scope of the impact.

With the help of the Irun City Council, we offer the city’s merchants a space with the vocation of being a platform for commercial innovation.

There they will have different technological tools that will serve as inspiration, being able to apply them to the different needs they may have in their businesses.