The client was challenged to present Aston Martin’s digitized model at MWC 2024 and provide visitors with a driving experience that would associate luxury + technology with its brand image. The mission was not just to present a car, but to offer a complete brand experience.
Digitization of the Aston Martin model with real-time customization: body color, wheel rim model, vehicle interior.
Digitization of the Yas Marina Circuit of Dubai with advertising and graphic elements of e&.
Programming and gamification of racing sessions with VR Motion Simulator Yaw2.
The screen integrated into the e& stand enabled real-time visual representation of the racing experience, ensuring that spectators were able to participate in the event.
Technology used: Unity 3D, Render Pipelines, MetaQuest3.
