Campo Viejo Interactive Universe

Pernord Ricard

Mision challenge.

  • Date: December 2024
  • Client: Pernord Ricard
  • Location: Logroño, Spain

Campo Viejo wants to create an interactive experience to increase the engagement of the target audience through a digital innovation solution that also reflects the brand’s values and image.

Touch Down.

Design a captivating and participative digital experience that achieves a deeper connection with the public.

This innovative technological solution will reflect the fundamental principles of the brand transferred to the digital and interactive world, enhancing Campo Viejo’s image in a significant way and fostering greater identification and loyalty on the part of users.

Scope of the impact.

Convey to users the essence and tradition of Campo Viejo through an immersive digital experience. This interactive platform will convey the authenticity of the winery, creating a lasting emotional bond.

The goal is to forge a genuine and captivating connection between the Campo Viejo brand and its audience, allowing the public to experience the passion and art of winemaking in an innovative and memorable way.