CAF, a global leader in comprehensive transportation systems, wanted a more visual and dynamic way of presenting its range of rail solutions: trains, metros, locomotives, stations, infrastructure, inspection systems and associated services.
The challenge was to showcase these products and organise a complex ecosystem, making it understandable in a matter of seconds for technical experts as well as visitors, customers, partners and sales teams.
The solution had to explain the technology, operations and urban context without relying on a traditional linear presentation.
Touch down.
Scott & Irwin has developed an interactive Mobility Wall based on a navigable 3D environment, where users can explore different mobility scenarios and access content specific to each solution.
The experience allows users to explore trains, stations, tunnels, maintenance centres, automated inspection systems and other key elements within a single visual map.
Through interactive points, information layers and intuitive navigation, the tool transforms CAF’s portfolio into a clear, modular and easy-to-present experience.
Scope of the impact.
The Mobility Wall enables CAF to communicate its technological capabilities in a clearer, more engaging, organised and understandable way.
A solution designed for events, showrooms, sales meetings and corporate spaces where explanations need to be quick, accurate and memorable.
The result is a sales tool with great visual impact that enhances conversations with customers, speeding up their understanding of complex solutions and reinforcing the company’s position as a leader in smart mobility.
