Petritegi launches two new cider products. The aim is to arouse the curiosity of the attendees by scanning a QR and attending an augmented reality experience based on the labels of the bottles. From 2025.
Likewise, the label of its most classic cider with designation of origin is updated to present the history and the advanced technology with which it works, awakening in the attendees the desire to get to know the uniqueness of Petritegi.
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The project will start with the digitisation of the labels and the selected bottles, which will act as a trigger for the experience.
Programming certain Augmented Reality markers on each of the labels for the cameras on the users’ phones to clearly distinguish each of the bottles.
Direct users to the Petritegi sales page through a friendly and attractive presentation.
