Gitex Global 2024

e& etisalat

Reto de la misión.

  • Date: October 2024
  • Client: e& etisalat
  • Location: Dubai, EAU

e&decides wishes to present at GITEX 2024 a new virtual shopping experience in an interactive, attractive and impactful way, as well as to update its unique payment system.

Touch Down.

Scott & Irwin presents an imaginative shopping experience in Dubai. Our Interactive Table allows users to virtually navigate the store, intuitively compare products and access detailed information via a conductive ring and a second touchscreen, as well as an easy way to share information with your phone by simply placing it on the Table.

We complement this experience with the development of an application for the Apple Vision Pro, offering total immersion in sporting events such as Formula 1 and soccer matches, with real-time data visualization on multiple virtual screens.

Scope of the impact.

Huge influx of people with great interest and curiosity to discover a groundbreaking way to explore a store and learn about its products.

At the same time, the purchase can be made easily through a QR code that provides access to open a locker with the product or opt for another collection system.

Our sports display development for Apple Vision Pro 3D glasses and its immersive vision system offers a glimpse into the future of entertainment for all who dare to explore it.