Colors of Basque Country Interactive Totem

Colors Of sought to transform its traditional shopping experience into a more agile, personalized, and frictionless system.

The brand needed a solution that would allow any user to explore the entire collection, select products, and purchase them without relying on physical stock or direct customer service, and that could also be installed in any location—in-store or off-site—while maintaining the brand’s vibrant and artistic identity.

The goal: to create a smart, accessible, and autonomous point of sale that would bring the Colors Of universe to new spaces and new audiences.

We designed and developed a comprehensive interactive totem that is intuitive and visually aligned with Colors Of’s aesthetic.

The experience includes three worlds:

Art Prints: a digital gallery where you can view works, enlarge them, and compare styles.

Clothing: a dynamic catalog with sizes, colors, and detailed views.

Accessories: immediate selection of complementary products.

Each item in the catalog can be explored, combined, and added to the cart from the interface itself.

We integrated a contactless mobile payment system, allowing users to complete their orders directly from the totem and receive them at home without having to carry anything.

The result is a fluid, portable experience that is ready to be installed in any environment: stores, pop-ups, events, or public spaces.

The totem has become a new autonomous sales channel that can be moved anywhere, creating a mobile point of sale that complements physical stores.
During the first few weeks, it recorded:

A high interaction rate thanks to the simple navigation and visual clarity of the catalog.

A notable increase in inquiries and orders for products that are not usually available physically in stores.

Very positive feedback from users who value “shopping without carrying” and the possibility of discovering the brand in alternative spaces.

Colors Of thus expanded its digital offering and opened the door to a flexible and scalable retail model, capable of taking the brand anywhere.